Small businesses should consider the continued growth of e-commerce and social commerce, with over half of global internet users making online purchases weekly. Additionally, sustainability is becoming increasingly important, with 76% of consumers actively seeking sustainable products. Lastly, enhancing customer experience remains crucial, as customers prioritize experience over price and product quality.

Small businesses can rethink their sales models by integrating e-commerce and social media platforms like Facebook and Pinterest. It's also important to maintain a physical presence, as 61% of customers prefer trying products in person. Implementing omnichannel strategies, such as chatbots on websites and self-checkout in stores, can enhance the shopping experience.

Customer experience is vital as research indicates that customers value it more than price or product quality. Small businesses can enhance this by personalizing interactions, hosting events, and creating immersive online experiences, such as virtual try-ons for clothing. Focusing on customer experience can lead to increased loyalty and sales.